Pearl Long Term Care Solutions Offerings Powered by Pearl™ and Pearl Enterprise™ Online Booking for Senior Housing Operators

Pearl LTC allows providers to easily add, modify and improve residence listings

Myisha Gatson, Founder and CEO, Pearl Long Term Care Solutions

Angie Snyder, Founder Angie Snyder Consulting/SLD Industry Expert

Using Pearl’s SaaS platform providers, get personalized links for seniors and family members to search and book their long term care properties online

Pearl’s two vendor-focused options allow vendors to showcase their unique capabilities and brands. We have designed our first SaaS platform on the market enabling both co-branded and enterprise solutions”

— Myisha Gatson, Founder and CEO, Pearl Long Term Care Solutions

PAEONIAN SPRINGS, VIRGINIA, USA, April 21, 2022 / — Pearl Long Term Care Solutions (Pearl LTC) has launched two dedicated provider solutions to help providers facilitate bookings and admissions processes by line – Powered by Pearl™ – a co-branded solution and Pearl Enterprise™ – an enterprise solution. These custom solutions are available for large and medium-sized long-term care providers offering independent living, assisted living, memory care, and/or skilled nursing. Suppliers who choose the Powered by Pearl™ solution will get their own custom subdomain to drive consumers to their exclusive set of ready-to-book inventory. This allows consumers to book their final choice of facility and unit in the selected facility that fits their budget, and easily upload all necessary documents for admission and move-in. With Pearl Enterprise, operators can easily integrate all of Pearl LTC technology into their own fully personalized and user-friendly online search and reservation engine, seamlessly integrated into their own website. Solution pricing is available upon request.

Pearl LTC is the first of its kind online search and booking engine for long term care. Its business model offers three solutions: Pearl Marketplace™, Powered by Pearl™ and Pearl Enterprise™. Pearl’s powerful, first-to-market platform matches consumers and providers based on consumers’ level of care, preferred budget and location, and the provider’s available unoccupied inventory. Pearl solutions provide a sophisticated digital platform that enables a more integrated and connected digital experience for families to coordinate communication and critical documents when making their long term care decisions. At the same time, it allows providers to streamline the tedious and tedious work their teams do for each new resident.

Ms. Myisha Gatson, Founder and CEO, announced the company’s SaaS marketplace solution following a substantial investment in planning, testing and executing this easy-to-use, patent-pending and secure digital platform. Ms. Gatson and her team have spoken directly with dozens of suppliers of all sizes and with every type of residence to determine how to systematically solve their key issues, ensuring timely and cost-effective reservations. Ms. Gatson shared her vision for offering Pearl as co-branded and enterprise market solutions: “Pearl’s two custom options for senior housing operators allow providers to showcase their capabilities and brands unique. We’ve designed our SaaS platform to enable both co-branded and enterprise solutions so vendors have the flexibility to offer their inventory only or offer their inventory with other brands in the marketplace.

Angie Snyder, experienced long-term care marketer and founder of Angie Snyder Consulting, notes, “Pearl’s three solutions bring benefits to providers and customers, with technology that redefines how to support the difficult decision-making process families go through when securing long-term care. Pearl makes it easy for families and providers to message each other, coordinate important documents, and confidently find the best care for their loved ones. It’s a win-win for providers and families.

Suppliers face high customer acquisition costs – on average, inside sales managers spend 14 hours to convert a lead into a move-in with an average sales cycle of 90 days and a success rate of just 10 to 23%. The long-term care industry has seen historic occupancy rates of around 80-90% on average between 2000 and 2022, with up to 20% of their inventory as unoccupied cost centers that reduce profits . Long-term care providers are actively looking for solutions that will help them recover and bounce back from the COVID pandemic. They are excited about how Pearl Long Term Care Solutions can reduce sales team costs by reducing the time between lead generation and resident intake by digitizing residence management, communication , payments, placement, and admissions documents in one easy-to-use platform.

Responding to the explosive growth of long-term care for seniors, Pearl’s online marketplace matches senior residents with the appropriate facility based on self-selected criteria including level of care, room type, date move-in, location, length of stay and budget. According to Senior Housing News in 2017, 6,000 long-term care online searches occurred every hour; recent data suggests the number in 2022 is 15,500 online searches per hour. According to the US Census Bureau, the aging population and its long-term care needs are increasing exponentially. by 2050, 22% of the US population will be 65 or older. 70% of those who reach the age of 65 will need some form of long-term care. Institutional long-term care accounts for 32% of the total long-term care market. In 2016, the latest year for which data is available, there were 44,500 nursing homes and residential care communities in the United States serving nearly 2.5 million residents. Spending for all services across the entire long-term care market in 2020 is estimated at $443.1 billion with a projected CAGR of 6-8% per year.

Murem Sharpe
Pearl Long Term Care Solutions
+1 844-697-3275
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Overview of Pearl Long Term Care Solutions